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Bruce's Foodland Plus Fort Payne

Our History

Think about your hometown. No matter where you grew up, there are certain landmarks that you've come to count on. The High School Football Field, the City Park and that favorite store where you do your shopping week after week. The place that remembers your name, and your kids names. Bruce's Foodland Stores have been a part of North Alabama for over three decades.


Family owned and operated by The Bruce Family, it's a remarkable success story. Year after year the big box stores gobble up locally owned business, yet Bruce's Foodland Stores hold strong in their communities.


Shan Bruce founded Bruce's Foodland in 1979, in Ft. Payne, Alabama. Shan says: "If you treat your customers with all the courtesy in the world, they will always come back to your store." That attitude was instilled in him years ago, when he started in the grocery business at the age of 12, by hometown grocer Zane Reece. Working as bagboy, he viewed Zane as a mentor, and really paid attention to all the positive lessons he could learn in the grocery business.


Two generations, one common goal: It's a family operation at Bruces Foodland Stores. Shan and Connie invested over 70 hours a week when they first started in the grocery business while raising their two sons, Michael and Eric. The boys grew up in the grocery business and are an essential part of the daily operations today. The business philosophy of their parents is carried over in the way they operate the seven stores. Customer service is the keystone of daily operations.


One of things the Bruce family takes pride in is the employees that they hire. Finding professional, hardworking, conscientious employees is important, because having a dedicated management team insures customers are getting the best service possible. "We are so fortunate to have the stores managed by the team we have in place, they each bring a unique personality to our stores that our customers appreciate." says Michael Bruce.


Bruce's Foodland General Manager: Scottie Smith. Bruce's Foodland managers: Stephen Berry in Fort Payne, Scot Blackwell in Scottsboro, Dustin Mckenzie in Ider, Bree Crowe in Stevenson, Ty Weathington in Fyffe, Rick Haney in Rainsville, Brett Haynes in Section and Tim Davis in Hazel Green care about their customers satisfaction.


In addition to great customer service they are competitive offering a full service Deli Bakery at their Ft. Payne, Scottsboro and Hazel Green locations. Bruce's Foodland Stores are also the only grocer in Jackson and Dekalb County to offer "USDA CHOICE" grade beef. Featuring a full service meat department at each location, that can custom cut your order to meet your needs. Combine that with competitive weekly specials and numerous contests and giveaways throughout the year, Bruce's gives you many reasons to keep coming back. On top of all that, they still carry your groceries to the car. In the day and age of self serve, self checkout, isn't it nice to know there is still a place that caters to the customers needs? If you've never shopped at Bruce's we invite you to come in and see for yourself. If you are one of our loyal customers, THANK YOU SO MUCH...WE APPRECIATE YOUR BUSINESS!!!


Yours truly,

Bruce's Foodland Stores

Your Hometown Grocer

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