About
Think about your hometown. No matter where you grew up, there are certain landmarks that you’ve come to count on. The high school football field, the city park, and that favorite store where you do your shopping week after week. The place that remembers your name and your kids’ names. Bruce’s Foodland stores have been a part of North Alabama for over four decades.
Family owned and operated by The Bruces, it’s a remarkable success story. Year after year, the big box stores gobble up locally owned businesses, yet Bruce’s Foodland stores hold strong in their communities. Shan Bruce founded Bruce’s Foodland in 1979 in Fort Payne, Alabama. “If you treat your customers with all the courtesy in the world, they will always come back to your store,” Shan says.
That attitude was instilled in him years ago when he started in the grocery business. At the age of 15, Shan began working for hometown grocer Zane Reece. Working as a bagboy, Shan viewed Zane as a mentor and really paid attention to all the positive lessons he could learn in the grocery business.
Two generations, one common goal: It’s a family operation at Bruce’s Foodland stores. Shan and Connie invested over 70 hours a week when they first started in the grocery business while raising their two sons, Michael and Eric. Customer service is the keystone of daily operations.
One thing the Bruce family takes pride in is the employees that they hire. Finding professional, hardworking, and conscientious employees is important because having a dedicated management team ensures customers are getting the best service possible.
In addition to great customer service, Bruce’s Foodland offers a full service Deli Bakery at their Fort Payne, Scottsboro and Rainsville locations. Bruce’s Foodland Stores proudly offer “USDA CHOICE” grade beef. Featuring a full service meat department at each location, Bruce’s Foodland can custom cut your order to meet your needs. Combine that with competitive weekly specials and numerous contests and giveaways throughout the year, Bruce’s Foodland gives you many reasons to keep coming back. On top of all that, they still carry your groceries to the car. In the day and age of self serve and self checkout, isn’t it nice to know there is still a place that caters to the customers needs? If you’ve never shopped at Bruce’s we invite you to come in and see for yourself.
Family owned and operated by The Bruces, it’s a remarkable success story. Year after year, the big box stores gobble up locally owned businesses, yet Bruce’s Foodland stores hold strong in their communities. Shan Bruce founded Bruce’s Foodland in 1979 in Fort Payne, Alabama. “If you treat your customers with all the courtesy in the world, they will always come back to your store,” Shan says.
That attitude was instilled in him years ago when he started in the grocery business. At the age of 15, Shan began working for hometown grocer Zane Reece. Working as a bagboy, Shan viewed Zane as a mentor and really paid attention to all the positive lessons he could learn in the grocery business.
Two generations, one common goal: It’s a family operation at Bruce’s Foodland stores. Shan and Connie invested over 70 hours a week when they first started in the grocery business while raising their two sons, Michael and Eric. Customer service is the keystone of daily operations.
One thing the Bruce family takes pride in is the employees that they hire. Finding professional, hardworking, and conscientious employees is important because having a dedicated management team ensures customers are getting the best service possible.
In addition to great customer service, Bruce’s Foodland offers a full service Deli Bakery at their Fort Payne, Scottsboro and Rainsville locations. Bruce’s Foodland Stores proudly offer “USDA CHOICE” grade beef. Featuring a full service meat department at each location, Bruce’s Foodland can custom cut your order to meet your needs. Combine that with competitive weekly specials and numerous contests and giveaways throughout the year, Bruce’s Foodland gives you many reasons to keep coming back. On top of all that, they still carry your groceries to the car. In the day and age of self serve and self checkout, isn’t it nice to know there is still a place that caters to the customers needs? If you’ve never shopped at Bruce’s we invite you to come in and see for yourself.
